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Tech / 16 tools

The stack behind
the work.

The models, agents and platforms we use day to day, and what each one is for. We pick tools for the job, and change them when something better arrives.

01

Models

The language models behind our research, drafting and analysis work.

  • ChatGPT

    OpenAI

    General research, drafting and data analysis.

  • Claude

    Anthropic

    Long documents, careful writing and coding tasks.

  • Gemini

    Google

    Work inside Google's tools and large mixed-media inputs.

  • DeepSeek

    DeepSeek

    Cost-efficient reasoning for high-volume jobs.

02

Agents

Assistants and agent tools we set up to run recurring processes.

  • Muse Spark

    Meta

    Assistant work across Meta's platforms.

  • Grok

    xAI

    Real-time monitoring of conversations on X.

03

Build

What we use to build workflows, internal tools and automations.

  • Cursor

    Anysphere

    Building and maintaining internal tools.

  • Codex

    OpenAI

    Delegated coding tasks and automation scripts.

04

Platforms

The channels we plan, buy and publish on.

  • TikTok

    ByteDance

    Short-form video, creators and paid.

  • YouTube

    Google

    Long-form, Shorts and video advertising.

  • Instagram

    Meta

    Reels, carousels and paid social.

  • X

    X Corp.

    Real-time conversation and thought leadership.

  • Twitch

    Amazon

    Live streams, creators and sponsorships.

  • Kick

    Kick

    Live streaming and creator partnerships.

  • LinkedIn

    Microsoft

    B2B audiences, organic and paid.

  • Meta

    Meta

    Advertising across Facebook, Instagram and WhatsApp.

How we choose

Tools change.
The rules don’t.

  1. 01

    The job picks the tool.

    We start from the task and its risks, then choose the model — not the other way round.

  2. 02

    More than one model.

    Different models are better at different things. We stay able to switch as they change.

  3. 03

    A person signs off.

    Anything that reaches a client or a budget passes through a human review step.

Sysout is an independent company. It is not affiliated with, endorsed by or sponsored by any of the companies whose names or logos appear on this site. Those names and logos are trademarks of their respective owners and are shown only to describe the tools and platforms we work with.

Have a problem worth solving?

Send us a note or an email. We will keep the first conversation practical.