Insights
Research for people who have to act on it.
Niche reports and practical notes on growth, media and AI. Written to be used, not just read.
In the works
- AI Consulting
Choosing models for marketing work
A practical way to match tasks to models on quality, cost and privacy.
- Media
Creative testing when the budget is small
How to learn something real from paid social without a six-figure test.
- Growth
The experiment backlog, explained
Turning a list of ideas into hypotheses a team can actually run.
- Research
How agencies are really using AI
A research report on adoption, tooling and what is still done by hand.
- Agentic AI
Designing the human review step
Where a person should sit in an agent workflow, and what they should see.
Have a problem worth solving?
Send us a note or an email. We will keep the first conversation practical.