Learn faster
than the market.
Testing, funnel improvement and go-to-market execution, organised as a loop: every experiment is designed to teach something worth acting on.
A board, not
a brainstorm.
Ideas become written hypotheses, hypotheses become tests, and every test ends in a decision. This is the shape of a working backlog.
Backlog 3
- Onboarding
A shorter signup form lifts completed trials.
- Pricing page
Leading with the annual plan raises average contract value.
- Lifecycle
A day-three check-in email reduces early drop-off.
Running 2
- Paid social
Problem-led creative beats feature-led creative for cold audiences.
- Landing page
Proof above the fold improves demo requests.
Learned 2
- SearchKept
Competitor terms convert, but only with a comparison page.
- WebinarsCut
Weekly webinars build pipeline faster than gated reports.
Example hypotheses, to show the format.
What it covers
- Funnel and conversion audits
- Experiment design and prioritisation
- Lifecycle and retention programmes
- Go-to-market launches
How it runs
- 01
Baseline
Map the funnel and agree the numbers that matter before anything is changed.
- 02
Prioritise
Rank hypotheses by likely impact, confidence and effort. Start with the cheapest lesson.
- 03
Ship
Run tests properly: one variable, a clear success measure, a set end date.
- 04
Compound
Keep what works, write down what did not, and feed both into the next round.
Have a problem worth solving?
Send us a note or an email. We will keep the first conversation practical.