Help the right
story travel.
Narrative, launch support and selective outreach. We work on the story first, then on who needs to hear it.
Before, during
and after.
Most of the work in a launch happens before the announcement. This is the usual sequence.
4 weeks before
Shape the story
Narrative, proof points, spokespeople and the questions you would rather not be asked.
2 weeks before
Brief under embargo
A short list of journalists and newsletter writers, each with a reason to care.
Launch day
Announce
Coverage, owned channels and social land together, with the team ready to respond.
The week after
Extend
Follow-up angles, bylines and podcast conversations while attention is still there.
A month on
Review
What landed, who engaged and what the next story should be.
What it covers
- Narrative and messaging
- Launch and announcement planning
- Media and newsletter outreach
- Founder and executive profiles
How it runs
- 01
Narrative
What is new, why it matters and to whom — in language a journalist would repeat.
- 02
Targets
A short, specific list of outlets, newsletters and people worth the effort.
- 03
Outreach
Tailored pitches, briefings and materials. No mass mailing.
- 04
Amplify
Owned channels, social and paid support so coverage reaches buyers too.
Have a problem worth solving?
Send us a note or an email. We will keep the first conversation practical.