Services / 04 — Fractional CMO
Senior leadership,
without the layer.
A senior marketing lead embedded part-time: setting priorities, structuring team and budget, and reporting to leadership — until you are ready to hire, or for as long as it works.
The first quarter
Ninety days,
in three moves.
A fractional engagement should show its shape quickly. This is how the first quarter is usually structured.
30days
Understand
- Interviews with leadership, sales and the team
- Audit of channels, spend and reporting
- A written view of what is and is not working
60days
Decide
- Three or four priorities, each with an owner
- Budget and agency roster agreed
- A planning and reporting rhythm in place
90days
Deliver
- First priorities shipped and measured
- Leadership reporting running without prompting
- Next-quarter plan, including hiring needs
What it covers
- Marketing strategy and prioritisation
- Team, agency and budget structure
- Planning cycles and leadership reporting
- Hiring support and handover
How it runs
- 01
Diagnose
Interviews, numbers and current plans. Where marketing is and is not pulling its weight.
- 02
Prioritise
A short list of bets, an owner for each and a budget the business has agreed to.
- 03
Run
Weekly rhythm with the team and partners. Decisions made, blockers removed.
- 04
Hand over
Documentation, hiring support and a clean exit when a full-time lead is in place.
Have a problem worth solving?
Send us a note or an email. We will keep the first conversation practical.