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Services / 01 — Media Buying

Budget that
follows signal.

Planning, buying and optimisation across paid channels — run as a learning system, so every week of spend makes the next one sharper.

The mix

The objective sets
the mix.

The same budget should be split very differently depending on what the business needs from it right now. Pick an objective to see how the emphasis moves.

Spread wider, in small bets, to find out what responds.

Search
Paid social
Video
Display
Audio + CTV

Illustrative. A real plan starts from your numbers, not a template.

What it covers

  • Channel and budget planning
  • Campaign setup, buying and pacing
  • Creative testing frameworks
  • Measurement and reporting

How it runs

  1. 01

    Audit

    Accounts, tracking and creative. What the data can tell us, and what it cannot yet.

  2. 02

    Plan

    Channels, budget split and the first tests, tied to one commercial goal.

  3. 03

    Buy

    Launch, pace and optimise. Creative and audiences tested on a fixed rhythm.

  4. 04

    Report

    Plain reporting on what was learned, what changed and where budget moves next.

Have a problem worth solving?

Send us a note or an email. We will keep the first conversation practical.